When I’m not crafting words for clients, I like to share my own.




You’ll find a little bit of everything here, from reflections on entrepreneurship and exciting client projects to personal endeavors and everyday lifestyle whims.

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Well, it’s December 20, and I’ve only just begun addressing Christmas cards. At this point, we may as well call them New Year’s cards.  There have been many points throughout 2022 when I wished for nothing more than that — a new year. And I’d be lying if I said I’m not still eager to turn […]


December 20, 2022

A year of fullness: 2022 in review

My dad, Jim Conover, died this summer. On June 30, a Thursday. He was 78, and it was unexpected — yet to be expected, as death is.  If I’ve learned anything in the last few months, it’s that it’s grief which is nothing like I expected it would be. However grim or morbid it makes […]


September 11, 2022

Some thoughts on grief

In the next few days, we’re moving into a house—our first house. 🏡 Exciting!  Well, actually, it’s been far more overwhelming than I could have possibly imagined. I anticipated some stress re: packing, cleaning, moving and impending house updates (she’s not quiiiite a fixer-upper, but there’s definitely work to do). But in the last three […]


May 19, 2022

Saying goodbye to our favorite apartment

Welcome! My goal for every interview I have the privilege of doing is that it feels like a conversation between friends. Good conversation feeds the soul, and it’s one of my absolute favorite things about this job. My hope is that this will be the first of many Q&A-style features with some of the lovely […]


April 26, 2022

In conversation with . . . Becky Blue

Well, hi! Welcome to my first blog post (of all time 👀).  Don’t get me wrong, in the last 3+ years, I’ve penned my fair share of these for other people, but writing my own is a first. It’s something that’s been on my to-do list for years, but I have expertly managed to put […]

Entrepreneurship, Life

April 11, 2022

A few takeaways from 3 years of freelance writing

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Sioux Falls, South Dakota